makak
MAKAK
Logo Design | Branding
For this project we challenged ourselves to create a brand in the Service Industry, more specifically the experiential establishment industry inspired from a hilariously expressive animal.
LION-TAILED MACAQUE
Lion-tailed macaques have black fur. They are characterized by the grey mane around their face. They are fragmented rainforests of the Western Ghats, Karnataka, Kerala, Tamil Nadu.
They have a small tuft on the tip of their tail. Their tail resembles a lion’s tail which is where the name ‘lion-tailed macaque’.
The lion-tailed macaque is a species known for its playful and leisurely behaviors in its natural habitat.
Sketches
Brand story
After brainstorming and research we wanted to serve anyone and everyone that came and have them leave, wanting to come back. Our target audience is "all ages"
mISSION
VISION
Empowering individuals to create lasting memories by providing a diverse range of entertainment experience for all ages.
To be the premiere global venture maintaining a commitment to joy, diversity and unparalleled customer satisfaction.
PURPOSE
To immerse the user in an engaging experience propelling them to escape from reality.
colour palette
#F4B244
#16CBB8
#F03880
#00535A
#00535A
Brand Name
Referring to the animal's name "lion-tailed macaque" we took the word "macaque" without the silent letters to create a friendly and more catchy sounding "Makak". "Makak" stays true to the animal's name while having a more fun and catchy name that pops off the tongue.
The final fonts were chosen as they have a soft and clean look while still feeling fun and bright as those features aligns with the brands style.
Logo font- Platonica
Body font- Montserrat
All logo variations
Final logo
Tagline
We wanted to reflect our brand values and goals in our tagline. We decided on "Something new at every corner" meaning there is something new to try for anyone and everyone of interest at Makak.
Logo variations
Logo mark
Word mark
Combination mark
LOGO CONSTRUCTION
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Sub Brand Service: Horror Escape Room
A terrifying escape room in a tropical setting, a group has been sent to retrieve an relic item from a restricted area of the jungle. Now our friends have to put their minds and hands together and solve through various puzzles to unlock areas while hiding from a mysterious monster that's searching for its next meal.
Brand story
The uniqueness of the escape room, the service it provides, the interactive storytelling, and immersive staging all make it quite different from most. It caters to a more general target audience that seek the activities of puzzle solving and the immersive storytelling experience, around the ages of 16-34 mainly.
mISSION
To create an immersive environment and story that gets everyone involved and thinking, while providing scares that send chills even after you go home.
VISION
To create a memorable impression that is immersive, thrilling and in a terrifying storylines, and a haunting experience.
PURPOSE
To encourage teamwork, togetherness and provide satisfaction in the difficulty of solving the puzzles and feeling of thrill from the spooky ambience.
colour palette
#1B3B38
#8CC084
#8F3137
#1D1D23
#E4D5D7
Brand Name
"Shadow isle" suggests a isle showered in a curtain of the shadow of the monster the lurks on the isle This mysterious monster has only been sited by its shadow and those few who have seen it don't live to tell the tail.
Final font
The final fonts were chosen to give off the mysterious feeling and a the historical feeling that relates to the relic the players must hunt for.
Can you escape the monster’s plate?
Logo font- Cinzel Decorative
Text font- Montserrat
All logo variations
Final logo
Tagline
As brand was about challenging the abilities of the audience to keep calm, solve puzzles and hide from the monster, all within a time limit so the tagline was chosen to challenge the audience and their ability to complete through the rooms. "Can you escape the monster’s plate?" matches these points.
Logo variations
Logo mark
Word mark
Combination mark
LOGO CONSTRUCTION
